The introduction of another affordable addition of Aimpoint optics will be beneficial for two main reasons. 1) Those who are already sold on the Aimpoint optics quality and reliability will now have access to an even more affordable red dot optic. 2) This price point will have all of Aimpoints competitors rethinking their Minimum Advertised Pricing (MAP) for dealers. As well they might work at introducing their own line of affordable optics to be in direct competition to the ACO.
H/T: SSD